https://www.lean.org/store/book/managing-on-purpose/
Worked closely with author and Lean Enterprise Institute to design, edit, and publish book on developing corporate strategy and planning, aka hoshin kanri. Published March 2025.
massforelephants.org →
Web site content creation and information architecture for nonprofit group advocating for the protection of elephants. Messaging focuses on raising public awareness and inspiring action to end the senseless killing of this majestic animal, their exploitation by the tourist industry, and the lethal worldwide trade in ivory and hunting trophies.
The Leaper
Turned LEI logo into the leaper cartoon to convey concepts of lean thinking. Created a visual language for expressing lean ideas (A3, one piece flow, problem solving, etc.) across industries and around the world. The leaper appears everywhere (books, education, events, merchandise, online, signage, web) doing everything (conducting, investigating, learning, teaching, and thinking deeply).
Identity development
Created complete branding system for two lawn care groups merging into one national organization: PLANET. Work included naming, branding, logo, design templates, marketing materials, and signage.